Below are a set of suggestions for how to go about introducing and educating your local stakeholders on the benefits of an Improvement District.
1. START BY DEFINING THE BID AND PROVIDING A FAMILIAR EXAMPLE OF SIMILAR ORGANIZATIONAL STRUCTURES
Not everyone knows what an Improvement District is, so put it in context. Here are a few examples.
- There are over 1,500 BIDs throughout the United States and counting.
- The problem with voluntary groups is that there is often a 'free rider' problem. A mandatory assessment ensures that everyone is required to contribute, keeping contributions modest and fair.
4. ....AND DON'T FORGET TO MENTION A LOCAL SUCCESS STORIES
5. BE CLEAR ABOUT THE COSTS.
In many cases, the assessment per property owner is modest. Breakdown the cost by month or day, and compare it to the return on investment should their property value increase incrementally.
6. MAKE SURE YOUR BID SERVICES ARE CUSTOMIZED TO YOUR DISTRICT NEEDS
The most effective BID's have developed a set of services and improvements that result from a consensus achieved through significant outreach, including focus groups, interviews, and surveys that allow for input from business owners, government officials and property owners. If you have done your homework, selling the BID services package will be more about telling people what they already want to hear.