Friday, March 27, 2009

FREE Webinar: Navigating ICSC's ReCon, April 2nd

Mark your calendars--ICSC is hosting a FREE webinar for public officials (this can include nonprofits) on how to navigate the ICSC ReCon dealmaking convention--see bottom of this post for details.

If you're not familiar with the jargon I'm throwing out here, ICSC stands for the International Council of Shopping Centers and it is the primary trade association for the retail industry. Major retailers, developers, brokers, mall and lifestyle center administrators all belong and if you're working on revitalizing your commercial district you should consider joining too.

Larisa and I are active members in ICSC. Why? Because while we in the commercial revitalization community are dealing with fundamentally more complexities that mall managers might deal with (read: crime, the need to coordinate multiple property owners instead of one) there are a lot of retailing concepts that those in the shopping center industry have spent years and years refining that we can apply to our work. ICSC offers a special nonprofit and public sector membership rate.

Every year ICSC puts on dealmaking exchanges where retailers, brokers and property owners can meet up discuss deals. The largest of these events is the ReCon event which takes place annually each May in Las Vegas, NV. Last year, Larisa and I helped five nonprofit organizations across the country prepare for and attend an ICSC dealmaking exchange in partnership with ICSC's Community Affairs division. We were told that one of the most useful sessions presented as part of this process was how to navigate the floor of an ICSC dealmaking exchange like ReCon--now is your chance to attend a similar webinar.

While we all know that now is maybe not the hottest time for 'dealmaking' (a lot of us are figuring out how to *retain* who we've got--see Larisa's earlier post on 12 Tips for a Recession Proof Commercial District !), it doesn't hurt to continue educating ourselves on these concepts so when the economy turns around, we're ready to make a good impression with retailers.


Space is limited! Reserve your Webinar seat now at

2009 could prove to be a year of opportunity and attending ICSC's RECON and maximizing your effectiveness is more important than ever. Preparation is the key to success. Learn tips to make the most of your trip to Las Vegas and be prepared when you meet with some of the more than 30,000 developers, brokers and retailers that will be in attendance. This webinar will offer public officials effective retail recruitment strategies. A panel of experts will share experience and advice during this one hour webinar. All you need is a PC, a phone and a web connection to participate. REGISTRATION IS FREE -- your only cost is the expense of a phone call.

The panel discussion will include:
- Making use of ICSC resources
- Identifying the right retailers to approach
- The top ten "know before you go" tips

Date: Thursday, April 2, 2009
Time: 2:00 PM - 3:00 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

If you have questions, please contact Cynthia Stewart, Director of Community Relations,
International Council of Shopping Centers, at 864-968-9324 or

System Requirements
PC-based attendees
Required: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh(R)-based attendees
Required: Mac OS(R) X 10.3.9 (Panther(R)) or newer

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