Wednesday, December 8, 2010

More Holiday Promotion Ideas...

These just keep on coming...here are a few additional holiday promotional ideas. I like these promotional programs because they suggest good relationships with local retailers and are specifically designed to drive traffic into stores. Both are from Business Improvement Districts (BIDs) in New York City.

Holiday Coupon Book
Union Square Partnership works closely with neighborhood businesses to offer promotions through a holiday coupon book available at a local information booth and at participating restaurants and retailers. Shoppers can also go directly to the BID website to see the wide variety of specials available and download discounts directly. From discounts on meals to eyeglasses to yoga…each retailer defines the promotion they are comfortable with.

Barcode Promotions
The Downtown Alliance is taking their holiday marketing to a whole new level. They are using Scanbuy 2-D barcode technology to direct shoppers, diners and other visitors to their shopping destination of choice. Posters for the promotional event are located throughout the district—as well at bus stops and on the Downtown Alliance’s free bus service, the Downtown Connection. 2D barcode technology allows shoppers to scan bar codes using their smart phones. Users can download the ScanLife code reader app texting SCAN to 43588. These bar code direct users to shopping and dining guides and a special holiday page featuring specials, event listings and more on the Downtown Alliance’s holiday Web page.

The Downtown Alliance is also offering a “Downtown Culture Pass.” The pass offers three-day unlimited access—with gift shop discounts—to local museums and tourist destinations. A good idea for increasing visitation to the district, with the added benefit of a spillover effect for local restaurants and retailers.

Any one else have good ideas to share with readers?

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