Wednesday, February 2, 2011
Buy-Local Campaigns Boost Business Revenue
Survey respondents also noted that 'buy local' campaigns help build customer loyalty, bring new customers into a business, and result in increased local media coverage. According to a clothing retailer in Asheville, NC who was cited in the report, "the buy local campaign in our area [run by the Asheville Grown Business Alliance] is only a year old, but in that year we've noticed a signficiant change in people's attitutes towards locally owned and independent businesses. People are shifting their spending habits and are focused on keeping Asheville unique and thriving." For a look at the entire report, click here.