This competition incorporates a number of different strategies, including some of my favorite pieces from other downtown arts projects and events, and combines them into one:
- Winners are picked based on public vote (similar to Uncover Church Avenue, which we posted about a few weeks ago)
- Any space is fair game (as long as the property owner wants to participate) -so art will end up in hotel lobbies, office buildings, storefronts, vacant lots, parking lots - and who knows where else! Every piece of the downtown is eligible to be transformed.
- It's up to property owners and artists to sign on to the database, pick a good partner and work together to create their exhibition - like Make Music NY... or online dating for artists and venues.
- The contest aims to create a "Destination for Innovation" with arts, technology, music and "spontaneous celebrations"
Overall this seems to be a great recipe for successful event marketing with a big impact - I cant wait to follow their process and see how it turns out in April 2013.