Elephants with money falling from the sky?

 

Passersby being greeted by toy elephants

Yes, it’s true. This Christmas, shoppers in DUMBO Brooklyn have been greeted with toy elephants in parachutes falling form the sky. Each elephant comes with a $20 DUMBO Dollars voucher that can be used at 26 stores throughout the neighborhood. The initiative is part of the DUMBO Dollars program created by the DUMBO Business Improvement District to promote DUMBO as a fun shopping destination and boost retail sales of local businesses.

Elephants falling during the neighborhood Tree Lighting  event

We had the pleasure to work with the DUMBO BID this year, and thought many of our readers would be inspired by their initiative.What a creative way to jump-start the holiday shopping season and promote the district!