Monday, April 13, 2009
Keeping Customers Shopping in your District During the Economic Downturn
Another interesting article surfaced today that talks about finding ways to keep customers during an economic downturn. "Retail 3.0: Keeping customers in an economic downturn" published in Silicon Valley's own Mercury News speaks to a few strategies that businesses can employ to retain customers whose spending habits have changed, including focusing on customer service, value, and targeted promotions...all things we know but that bear repeating many times over during these difficult times. We have outlined some of these on this blog already (see what we wrote about Starbucks' strategies for making through the recession here). Be sure to share these ideas with your business owners and coach them through the application of these principles to their businesses...it WILL make a difference!