Friday, June 19, 2015

More "Signs" of Things to Come: Wayfinding Goes Digital

Yesterday's post included mostly "old school" examples of wayfinding kiosks and signage. Today we share some higher tech examples. The benefit of these systems is that cities can more easily generate revenue from advertisement, and changing information (like new businesses or activity updates) is easier.

In Chicago, Elevate Digital has over 100 kiosks distributed throughout the City at high traffic locations. The touch screens allow people to interact, view tourism information and even snap photos. And a partnership with Groupon allows users to purchase daily deals and see real-time offers directly from the screens. The firms shares a portion of advertising revenue with the city government. The firm is now looking to expand to New York and Miami. Other similar firms include: Blue Outdoor, EYE Malls, GSM Worldwide Media, JCDecaux MallScape, and RMG Mall Media.

In New York, while not digital, the new wayfinding systems were developed by PentaCityGroup as part of WalkNYC in an effort to give pedestrians clear visual language and graphic standards that would help them find their way around.

And in malls, like those owned by Simon Properties, new "digital concierge" services are providing shoppers with information and advertisements.

Bus stops are also an increasingly popular form of digital advertising that can also include directory information while generating revenue.

1 comment:

  1. These giant kiosks at the mall are so helpful in showing you where everything is. I would be that this is something that could be converted to a phone app very easily. I'm taking a trip to London, England soon and it sure would be fun to have an app like this to guide me around.