After issuing an RFP for a design firm to help develop a new brand, logo and website, the BID settled on Box Creative, a SoHo-based graphic design firm. The new logo was evocative of the great architecture and high-end design aesthetic increasingly found among the district's businesses.
Another exciting element of the branding effort was the website. The brothers who run Box Creative suggested to Seth that he consider a .BID domain to maintain consistent branding across all platforms. Seth didn't realize that you could select a .BID domain over a .COM domain - and neither did I! He explained to the class that the .BID domain was developed for auction sites, but of course works perfectly for Business Improvement Districts. He went with NoHo.BID as his website address and never looked back. The domain name is streamlined and clean, just like his newly designed logo and website. Take a look!
I thought this was too good not to share. With 2,500+ BIDs across the country, this is an idea whose time might have come!