A classic American-style restaurant, Junior's is known as the
home of New York's best cheesecake. Since the 1950’s, Junior’s has been famous
for great food, great fun, great service, and, of course, great cheesecake. They
have a loyal customer base that comes from all over and all walks of life. With three thriving locations
in New York City, the restaurant recently announced its decision to share its
famous cheesecake (and its full menu ranging from steaks to seafood and sandwiches)
with the rest of the country.
Price Point: Affordable
Target Market: Families and workers looking for American comfort food
History
Founded by Harry Rosen in 1950, Junior's
landmark restaurant is known as the home of New York's best cheesecake. For
decades, Brooklynites (and other New Yorkers) have gone to Junior’s to eat,
laugh, and kibbtiz (argue) over cheesecake.
Over time, the restaurant became a very
popular destination. In 1973 Junior’s cheesecake received a raved review from Ron
Rosenbaum of The Village Voice saying that “There will never be a better
cheesecake than the cheesecake they serve at Junior’s… it’s the best cheesecake
in the material world.” That same year, New York Magazine conducted a blind
taste test and rated Junior’s the best cheesecake in the New York. Since then,
their cheesecake has won several accolades and awards including the "Best
Overall Mailorder Cheesecake" from the Wall Street Journal and Best Food
Gift NY from People Magazine. Junior’s popularity has attracted famous mayors,
presidents, Hall of Fame athletes, authors, singers, movie stars and many more who
have stopped by to try their famous cheesecake.
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| Alan Rosen with President Obama and Mayor Bill DeBlasio at Junior's |
Expansion Plans
The restaurant is actively looking for additional
locations to expand. With three NYC locations (in Brooklyn on Flatbush Avenue, in
New York’s Grand Central Terminal and in the theater district on Broadway in
Times Square), one at Foxwood’s Casino in Connecticut (just opened last summer)
and another to open this fall in Boca Raton, Florida, third-generation owner
Alan Rosen reports additional expansion plans at strategic locations,
especially in places like Miami and Las Vegas and high-profile neighborhoods in
well-established cities.
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| Inside Junior's Times Square location |
Site Requirements: Looking for big-format locations (ranging 8,000 square feet)
Contact Info:
386 Flatbush Avenue
Brooklyn, New York 11201
718-852-5257
info@juniorscheesecake.com
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