|A 4,000 sf Staples store in Watertown, MA |
located right in heart of the traditional business district.
There is another long-term trend to take note of here. As we all know, shoppers are choosing to spend more and more of there discretionary income on-line. As a new parent with severe limits on my time, I have to admit I am one of those people. And as I become more comfortable shopping on-line, the more I tend to shop on-line. It's a vicious cycle. As more and more shoppers like myself become comfortable purchasing on-line, it will take alot more to get them to visit a shopping district than it did before. Increasingly, the onus is on us to improve the overall shopping experience. That means ensuring that the district is at the very least clean, safe and attractive and that there are reasons to go to the district besides shopping, including interesting events and activities. These are all things that cannot be easily replicated by an on-line shopping experience - and where traditional business districts will always have an advantage.