Building Strong Leaders in Commercial Revitalization

Commercial District Advisors gladly supports Coro’s Neighborhood Leadership (NL) Program and encourages those New York City-based practitioners in the commercial revitalization field to apply for Coro’s 2015 six-month program beginning in January. 

Image via coronewyork.org

Who is the NL program targeted for?

“For those leading commercial revitalization efforts in their communities-whether working in a Business Improvement District, Merchant Association, local development corporation, Chamber of Commerce or other nonprofit organization- Coro's Neighborhood Leadership (NL) program provides the city's top talent with the resources they need to understand how to influence meaningful change and address complex challenges within their neighborhoods.”  In Coro’s NL program participants “are given the opportunity to build leadership skills through intensive training and peer-to-peer learning. Participants leave the program equipped with the knowledge and skills to drive change in their own neighborhoods, and an unparalleled network of engaged civic leaders from which to continue to build and grow.”

What are the benefits of the program?

The Coro NL program notes key benefits to this program:

• THE NETWORK: NL connects participants to an accomplished community of Coro NL alumni, City leaders and the broader Coro community, who are dedicated to supporting one another.
• THE KNOWLEDGE: NL deeply immerses participants in building individual and collaborative capacity for practicing leadership and bringing about change in their communities.
• THE SKILLS: NL uses the City of New York as a lab to explore, test and build effective commercial revitalization strategies to adapt and thrive in challenging environments. In particular, participants hone the skills needed to get things done in a multi-stakeholder environment.

Image via coronewyork.org

What is the time commitment?

Neighborhood Leadership meets January through June  and requires a significant time commitment of attendance including: A three-day overnight Opening Retreat, Saturday Leadership Retreat days (4), Bimonthly Networking Evening Events ("Coronect" evenings), Tuesday Strategy Day Sessions (5), Closing Session & Graduation (1), and one Follow-Up Session in October.  Click here to view the NL 2015 program calendar.

Who are the participants?

Approximately 20 successful nonprofit management professionals whose work is focused on commercial revitalization are competitively selected to participate each year. Selected participants reflect the demographics of New York City with at least half serving low to moderate income neighborhoods.  Those selected have interest in joining the Coro community and NL alumni network.

What is the cost?

The kicker is that there is no tuition due to the generous support of the program’s partner and funders. 

Applications for NL 2015 can be found here. The application deadline is Saturday, November 15th.

Questions/comments, contact - Garrett Lucien, Program Director of Neighborhood Leadership, at 212 248-2935 ext. 308 or glucien@coronewyork.org.

Source: http://www.coronewyork.org/corony/programs/nl/

Inspired by the South Bronx - Aspirational Staging of Vacant Space

Earlier this week I had the distinct pleasure of speaking on a panel with my friend and colleague Kerry McLean at the annual conference of the New York State Neighborhood Preservation Coalition. Kerry is Director of Community Development at the Women’s Housing and Economic Development Corporation (WHEDco), a non-profit that builds ‘green’ affordable housing and offers innovative solutions to Bronx families. I've written about WHEDco's work before - but her most recent accomplishment really deserves mention. The district where Kerry works is one that has seen its fair share of troubles. When the Bronx was burning in the 1970's, Southern Boulevard in the South Bronx was ground zero. Remember that famous image of President Carter touring a destroyed urban neighborhood? Yup, that is exactly where we are talking about. 

Before: Vacant Space along Southern Blvd, Bronx, NY

After years of investment in new housing, education and programming - the organization turned its efforts to improving the retail offerings. But getting "retail ready" meant starting with the basics first. Working with local merchants to improve the overall safety and cleanliness of the street. 

In 2010, WHEDco was a member of the first cohort to participate in the City of New York's award-winning Neighborhood Retail Leasing Program. As the program director during it's inaugural year, I had the opportunity to see the "before" situation - new housing, some of it developed by WHEDCO, with long standing ground floor vacancies. 

As you can tell from the"before" image. These spaces were clearly not showing well. The retail consultants we hired, JGSC Group, recommended improved staging, starting with the window displays. They encouraged Kerry to identify images of the kinds of retail the community wanted and could sustain (based on an assessment and market research) and fill the windows with images that not only improved the look and feel of the space (and district), but might also build interest from potential tenants. To our knowledge, this is the first time that this strategy has been deployed by a non-profit.

While this particular space has not yet been leased, the "after" pictures are phenomenal improvement over what was there before.

After: Staging of Vacant Spaces

After: Staging of Vacant Spaces

For those interested in replicating this great idea, be forewarned, it took a lot longer to execute than we originally thought. For those considering going this route, Kerry has a an important lesson learned....finding the images was the hardest part. Once the decision was made to fill the windows with images, WHEDco wanted images that not only reflected the retail uses they wanted, but also the demographics of the neighborhood. This meant that most stock images were not quite right. And when they finally did find images that they liked, they were too small to be blown up to the size needed without becoming pix elated.

After month's of searching for the right images, the outcome speaks for itself! We'll keep tabs on the progress of this space for you. For more information on WHEDco's efforts, please visit the dedicated website at www.southernblvd.org